Top 5 tips for optimising your blog SEO

Search Engine Optimisation (SEO) will help you generate more organic traffic to your website and if implemented correctly, it will help your blog rank higher in Google search results. There are several techniques you can apply to optimise your blog for SEO. here are 6 SEO blog writing tips to help increase your blog’s findability and therefore drive more traffic to your website.

1. Make your blog easy to read

Readability is an important ranking factor for search engines. Therefore it is important to use short sentences, smaller paragraphs, punctuation, headings and bullet points. We recommend using images and white space around text to make your text easier to read. In addition, when you use headings, it is important to use the appropriate hierarchy. Your main headline needs to be H1 and your sub-headline needs to be H2 or lower (e.g. H3, H4, etc.).

2. Internal links

Link to at least one of your own articles or pages in your blog. This helps users to easily navigate to other pages, it keeps users more engaged and the links will create a contextual relationship between your pages. In addition to this, if your article is shared by other sites, it will ensure that the link comes back to your site. Creating good content will increase shareability and the chances of links from other sites, so aim to create quality content!

3. Use effective blog post titles

The main purpose of search engines is to show relevant sources based on search queries. The title of your blog is the first element that search engines use to determine the relevance of your content (and for readers too!) . Therefore, it is very important to include your keywords in the title. Be sure to include your keyword in the first 60 characters of the title, as this is where Google cuts off the title in the search engine page results.
TIP! Use the Google SERP Snippet Optimizer tool to predict what your blog post will look like in Google’s search results.

4. Plan your content based on keyword research

Through search engine optimisation, your blog will become easier to find by visitors and search engines. In order to optimise your blog properly, you need to start by conducting research on the most important keywords. Keyword research, such as keyword analysis, can help you determine which topics your target audience is interested in based on search engine data. This ensures that the topics you write about are the ones people are actually searching for. In addition, it’s a great way to come up with new blog topics. There are several keyword research tools that you can use to find relevant keywords. We have written a blog about 3 useful keyword research tools and how to use them.

5. lots of quality external links

External links can help your blog rank well. Here is a summary of some external links that we believe can help you.

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